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UM Brand Guidelines

Welcome to the University of Montana’s brand guidelines, which show how we share our core values in a consistent manner through visual representation in printed material and online.

Advertisements and Signage

Newspaper or magazine advertisements

Size and placement of advertisements in print media are up to the discretion of the person placing the ad. However, for display advertisements the ad should be at least two-column inches wide in order to accommodate the minimum size of the UM logo. Refer to logo guidelines.

Radio/television/video advertisements or credits

The University should be identified as the University of Montana on first reference. Reference to the University as UM only is allowable in second or subsequent references. U of M is not acceptable.

Exhibits and displays

Exhibits and displays representing the University must prominently display the UM logo. Coordinate production of displays through Printing & Graphic Services at 406-243-2711.

Vehicle identification

All UM vehicles should display the logo on the front and left door panels. The logo should be between 12 and 18 inches wide and be displayed in either black, white or maroon, depending on the vehicle color.

Campus Signs

Permanent campus signs are created through Facilities Services. Call 406-243-2788 for guidelines. Interior signs can be coordinated through Printing & Graphic Services.