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Brand Guidelines - University Colors

The current institutional colors are maroon and silver. Printing & Graphic Services uses maroon 209 (Pantone®Matching SystemPMS) and silver or gray. The silver color is achieved by using a 40 percent screen of black, Pantone 423 or Pantone 877 metallic silver. Maroon and black are used on official correspondence (letterhead, business cards, envelopes and memos), but different colors can be used on other publications. The use of copper and gold is prohibited.

In addition to the primary University colors, a secondary palette of colors is available. These colors, selected for their rich warmth, complement the official University colors and should be used for variety or to accent.

Examples of appropriate use of secondary colors include:

  • Headings, borders, asides and hover states on University websites;
  • Fills for charts and graphs;
  • Captions, footnotes and non-primary text;
  • Limited, visual interest and variety.

Examples of inappropriate use of secondary colors include:

  • Publications that dilute or weaken the University’s brand and visual identity through excessive use of the secondary palette.

Do not alter the secondary colors. In order to lighten the secondary colors for print backgrounds and watermarks, you may screen the colors at 80, 60, 40, 20, or 10 percent.

Color Print Screen
Pantone CMYK RGB Web
C M Y K R G B Hex
  Maroon 209 10 100 40 60 94 0 29 5e001d
  Dark Gray Cool Gray 8 0 0 0 54 140 142 144 8c8e90
  Light Gray Warm Gray 3 16 16 19 0 213 205 197 d5cdc5
  Web Cream n/a 0 0 2 1 251 251 245 fbfbf5
Secondary Palette
  Green 398 37 27 100 2 171 163 10 aba30a
  Blue 302 100 72 36 21 0 71 107 00476b
  Orange 138 10 55 95 5 215 130 45 d7822d
  Brown 419 55 71 78 75 49 28 15 311c0f