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The University of Montana

UM Brand Guidelines

Welcome to the University of Montana’s brand guidelines, which show how we share our core values in a consistent manner through visual representation in printed material and online.

UM logos

UM logos for print are available to download from the Printing and Graphics Services. The use of any logos downloaded must first be approved by the Trademarks and Licensing Director Erika Palmer at 406-243-2317 or email erika.palmer@umontana.edu.

  • The University’s logo must be prominent on the front of ALL published materials.
  • The University’s logo must be used in return addresses.
  • The logo cannot be redrawn or modified in any way. Please visit Printing and Graphics Services for downloadable logos.
  • The size of the logo should be directly proportional to the size of the piece on which it’s displayed. 
  • Leave a minimum of 3/16 inch space between the logo and text or illustrations in printed pieces.

You must read and accept the Terms of Use in order to download and use the graphics from the Standard UM Logos website. The name “University of Montana” and all related names, logos, seals, photographs, typography, symbols and other images referring to the University of Montana are the trademarked and copyrighted property of the University of Montana.

The downloadable graphics are for official University use only. You may not transmit these graphics to any non-university party without express written permission from the Trademarks and Licensing director. You agree not to use these graphics in the following manner:

  • In any manner that is unlawful, threatening, harassing, defamatory, vulgar, invasive of another’s privacy or racially, ethnically or otherwise objectionable;
  • To impersonate any person or entity, falsely state or otherwise misrepresent your affiliation with a person or entity associated with The University of Montana;
  • To violate any patent, trademark, trade secret, copyright or other proprietary rights of any party;
  • To intentionally or unintentionally violate any applicable local, state, national or international law or University of Montana policy.

You may not use these graphics for commercial purposes, including but not limited to, placement on non-university websites, commercial print advertising and merchandise for promotional use and resale without express written permission from the Trademarks and Licensing director,.

Except as expressly permitted within these terms, you agree not to alter, duplicate, create derivative works, distribute or provide others with these graphics, in whole or part. Any violation of these provisions may subject the user to civil and criminal liability, including fines and imprisonment. 

Departmental logos

To maintain a strong brand presence and consistency in the UM visual identity standards, all new departmental and UM program logos must be approved through the Trademarks and Licensing director at erika.palmer@umontana.edu. Logos may be submitted for approval by sending a brief letter from the department or program explaining how the logo will be used along with a printed version of the logo and the designer’s contact information. The letter for logo approval and printed logo should be addressed to Trademarks and Licensing director. Please allow adequate time for approval as this process takes some time to complete.