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Sept. 17 - Nov. 12
|Time:||7:00 - 9:00 p.m.|
|Location:||The University of Montana
James E. Todd Building
|Hours of Instruction:||18|
UM Employees please call ext 6496 for special pricing.
Effective advertising doesn’t happen by accident. It is a combination of the right words and the right images, neither of which, by themselves, has the impact of the two together.This course is designed to help you create messages that cut through the clutter of today’s crowded media markets. Working with a partner, each week you will solve a communication problem by creating a print ad, TV spot, or other advertising message, which will then be discussed in class the following week. This class is a prerequisite for Introduction to Copywriting to be offered Fall 2013.
At the conclusion of the course, you will have a portfolio of creative concepts strong enough to be used in job interviews or to help inform and guide the marketing decisions of your organization. This course is designed to change the way you think about advertising and marketing, to help you avoid the obvious solutions, and to teach you how to exceed the expectations of your target audience and make your message stick.
Marlene graduated in 1978 from the country’s premier ad school, the Art Center College of Design, Pasadena. She then worked her way up the ranks of several agencies in Los Angeles, including Horlick Levin Hodges. When Montana called, she joined Spiker Communications as Senior Art Director, and was a driving force behind the agency’s work for clients such as First Security Bank and St. Patrick Hospital. In 2002, Marlene decided it was time to spread her wings; she now works with a constellation of the best freelance professionals in the area. Marlene and her team build brands with focused strategies and creative, campaign-worthy ideas. Marlene’s work has appeared in the CLIO awards, the Lulu awards, and the Addys (Montana and Northwest). Marlene knows every aspect of print and broadcast production, including the scrupulous management of client budgets. In her few off hours, Marlene plays her guitar and belts the blues with an ever-growing group of local and nationally-known musicians.
Patrick built his career in advertising on a good old-fashioned liberal arts education. Starting with a degree in English from the University of Washington in Seattle, he later took classes at Ad Center in Los Angeles, and soon after, landed that all-important first job at a small agency. A year later he moved to Hakuhodo Advertising America, the LA office of Japan’s second largest advertising agency. There he rose to Senior Copywriter, working on a variety of Japanese brands, including All Nippon Airways, Sapporo Beer, and Kenwood Electronics. In 1989, Patrick was recruited (along with his then-wife, now co-instructor, Marlene) to Spiker Communications in Missoula where, as Creative Director he spent the next five years creating award-winning outdoor, print, radio, and television advertising for clients as diverse as Missoula Children’s Theater, The North Face, and Snowbowl. He left in 1995 to launch a successful freelance business, which he still operates. In 2007, he entered a creative partnership with Helena’s Moving Pictures Productions, where he currently serves as Creative Director.