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Growing Your Business with Facebook Ads

Person clicking Facebook Like
Date: Tuesday
Oct 22
Time: 5:30 - 8:30pm
Location: University of Montana campus
James E. Todd Building
Hours of Instruction: 3
Course Fee: $60
Registration: Register Now
Course Policies

Course Description:

Everyone is aware that Facebook is the largest and most used social network online. If you need exposure for your business and want to reach only targeted prospects, you need to consider Facebook ads.  Want to reach only women, aged 35 – 54, who live within 50 miles of Seattle, who have an interest in pilates, and have graduated from college?  You can do it with Facebook advertising!  In this class, learn about the ad types that Facebook offers and how to use the Facebook Advertising interface to precisely target the individuals most likely to be interested in the product or service you offer.

In this class, you will learn:

  • The most popular types of Facebook ads you can use to promote your business
  • How to use the Facebook advertising interface to identify market size
  • How to precisely target your ideal customer using location, demographics, interests, and more
  • How to write and deliver compelling ads that “get the click”
  • Techniques to make your ads “pop” off the page to get noticed
  • How to test your advertising, measure results, and tweak for increased effectiveness
  • Cost per click vs. cost per impression – what you need to know
  • When and why you should consider using Facebook’s Power Editor

By the end of class, students will have an understanding of Facebook advertising options, how to target the best prospects for your business, how to use Facebook’s Ad Manager interface, and how to measure response to improve results.

Photo of Instructor Karen PorterAbout the Instructor: Karen Porter

Karen Porter is a Missoula native with 25 years marketing experience.  She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses.  Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana.  She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services.  Her website, ImpactOnlineMarketing.com, features marketing information, free tips, and recommended marketing resources for small business owners.

  • School of Extended & Lifelong Learning
  • The University of Montana
  • 32 Campus Drive
  • Missoula, MT  59812
  • Phone: (406) 243-2900
  • Fax: (406) 243-2047
  • Email: sell@umontana.edu