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Increasing Your Presence on Google

How to reach Google's first page with Google+ Local and Adwords.

Person climbing the ladder to success

Date: Tuesday
Nov 5
Time: 5:30 - 8:30pm
Location: University of Montana campus
James Todd Building
Hours of Instruction: 3
Course Fee: FREE
Registration: Please RSVP to sell@umontana.edu
Course Policies

Course Description:

Give your online marketing the punch that it needs.  Using Google+Local and Adwords can boost the effectiveness of your online marketing and have a significant impact on your business.  Learn both tools to get your business prominently displayed on Google.

In this class, you will learn:

  • What Google+ Local is and how it differs from Google Places or Google Maps
  • How to claim your Google+ Local page on Google (or request that one be set up for you) and effectively optimize it for increased exposure
  • The major do’s and don’ts of Google+ Local that can help or hurt your presence
  • How Google Adwords works and how you can pay to get first page Google exposure
  • How to write great Google Adwords ads and test them for greatest effectiveness
  • How to measure results, tweak to improve your campaign, and achieve cost-effective results

Photo of Instructor Karen PorterAbout the Instructor: Karen Porter

Karen Porter is a Missoula native with 25 years marketing experience.  She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses.  Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana.  She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services.  Her website, ImpactOnlineMarketing.com, features marketing information, free tips, and recommended marketing resources for small business owners.

  • School of Extended & Lifelong Learning
  • The University of Montana
  • 32 Campus Drive
  • Missoula, MT  59812
  • Phone: (406) 243-2900
  • Fax: (406) 243-2047
  • Email: sell@umontana.edu