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Keyword Research: The Key to EVERYTHING Online


Date: Tuesday
Oct 1
Time: 5:30 - 8:30pm
Location: University of Montana campus
James E. Todd Building
Hours of Instruction: 3
Course Fee: FREE
Registration: Please RSVP to
Course Policies

Course Description:

Every day millions of searches occur online. The strings of words people use to search are called “keywords.” The key to getting your business, products, or services found online is to know which keywords people are using to search. Then you need to know which of those have the best chance of getting ranked on Google and other major search engines. This course shows you how!

In this class, you will learn:

  • How to use a free tool to quickly identify which keywords people are using to search online
  • How to identify which keywords are likely going to be easiest to rank for in Google
  • Which paid online keyword research tools are worth the money
  • How the right keywords can help you leverage exposure in YouTube, Facebook, and more
  • How to know which keywords your competitors are optimizing on their sites

By the end of class, students will have an understanding of how keywords are used by searchers and search engines. In doing so, students will also understand how to evaluate keywords so they can select those with the best potential to rank online.

Photo of Instructor Karen PorterAbout the Instructor: Karen Porter

Karen Porter is a Missoula native with 25 years marketing experience.  She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses.  Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana.  She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services.  Her website,, features marketing information, free tips, and recommended marketing resources for small business owners.

  • School of Extended & Lifelong Learning
  • The University of Montana
  • 32 Campus Drive
  • Missoula, MT  59812
  • Phone: (406) 243-2900
  • Fax: (406) 243-2047
  • Email: