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Learn the right way to get a website built or redone.
|Time:||5:30 - 8:30pm|
|Location:||University of Montana campus
James E. Todd Building
|Hours of Instruction:||3|
Getting a new website built can be stressful and time consuming. If you’re hiring it out, it can also be very costly. And after it’s done, it’s not unusual that the site is nowhere to be found online. So how do you effectively manage the process, whether doing it yourself or hiring it done? Students will learn the appropriate sequence of steps to develop a website in a time-efficient and cost-effective manner while keeping everyone sane, the timeline intact, and the budget in check.
By the end of class, students will have a clear understanding of the website and blog development process, what contributes to going over budget and missing deadlines, and how to ensure you end up with an effective website that meets all business goals.
Karen Porter is a Missoula native with 25 years marketing experience. She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses. Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana. She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services. Her website, ImpactOnlineMarketing.com, features marketing information, free tips, and recommended marketing resources for small business owners.