Build your audience
"Everyone deserves their own soapbox. The web has handed everyone a microphone and said, 'here, speak up.' But everyone doesn't deserve their own audience. That's something that's earned."
- Seth Godin
Find ways to consistently provide value to your audience.
- Explain or demonstrate how to do something
- Provide a list of resources
- Define and solve problems
- Write and share white papers and case studies
- Offer training workshops
- Do research and share information that will help others
- Provide FAQs and checklists
Think about what you can give rather than what you can get. Promote others instead of promoting yourself.
- Share your best ideas
- Curate content and share it with others (Montana Associated Technology Rountable)
- Profile people doing great work and celebrate their contributions
Think about your communication as a two-way conversation.
- Invite questions and feedback from your audience
- Engage people in processes and projects
- Showcase the work of your audience members
- Run a contest (Pinecone Awards)
- Create a community of insiders
If you're trying to build an audience, you simply can't be boring.
- Tell stories
- Use humor
- Share ideas that are unexpected or unconventional
- Generate curiosity by opening knowledge gaps and filling them
People connect with people, not organizations or departments.
- Communicate in a human voice
- Be sincere
- Treat people with respect
- Engage people's emotions
- Be humble
- Be patient
- Acknowledge mistakes and weaknesses
- Keep your promises