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UM Educator Named Regents Professor

Ask around campus, and you will hear it again and again: Any class taught by University of Montana marketing Professor Jakki Mohr is one worth taking.

So perhaps it's no surprise that Mohr, a professor of marketing in the UM School of Business Administration, has received the Montana University System’s highest honor.

Mohr was named a Regents Professor by the state Board of Regents in November. She joins seven UM professors who previously received the honor and is the first woman in Montana to receive the accolade.

UM Provost Royce Engstrom cites her excellence in teaching, research and service. “She just does everything, and we are so proud of her to join the ranks of Regents Professor,” he said.

Mohr said she was honored to accept the award.

“The reason I do what I do is to make a difference in some way,” she said. “This institution has allowed me to do that.”

The appointment honors Mohr for her unique contribution to the field of business administration and to the marketing of high-technology products and services, as well as for her service to UM, the Montana University System and the state of Montana.

But it isn’t the first recognition she’s earned since joining the UM School of Business Administration faculty as associate professor of marketing in 1997.

In 2002 she received UM’s Most Inspirational Teacher of the Year Award and was promoted to full professor. She has received multiple state and national awards for excellence in teaching, including 2005 Montana Professor of the Year, an award presented for outstanding undergraduate teaching by the Council for the Advancement and Support of Education and the Carnegie Foundation for the Advancement of Teaching. She also won the Award for Innovative Excellence in Teaching, Learning and Technology in 2007 from the Center for the Advancement of Teaching and Learning. Last year, Mohr received the Academy of Marketing Science Outstanding Teacher Award.

In addition to her excellence as a teacher, Mohr holds leadership roles in national and international organizations. She is an internationally respected researcher, prolific writer and author of the groundbreaking textbook, “Marketing of High-Technology Products and Innovations.”

And she is just one of many excellent professors at UM who is proud to be a Grizzly.