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Trademarks and Licensing

The University of Montana

About Trademarks and Licensing

The Trademarks and Licensing program exists to protect the name and marks of the University of Montana and to enhance the image of the University by authorizing the use of the marks on high-quality, tasteful merchandise. It is the responsibility of the office to ensure that the University receives the appropriate commercial value for the use of its trademarks and to actively enforce against the unauthorized use of marks/name and logos of the University.

To help maintain a consistent and positive image for the University of Montana, all individuals, organizations, departments, and companies, both internal and external, must obtain prior approval from the Trademarks and Licensing Director before producing any product(s) that will display UM Indicia, regardless of the method of distribution.

The Trademarks and Licensing program is currently administered under the Office of the Vice President for Integrated Communications, and managed by the Trademarks and Licensing Director, Erika Palmer.

Through a partnership with the Collegiate Licensing Company since 1987, Trademarks and Licensing monitors the commercial and internal use of UM indicia and is responsible for managing more than 275 licensees producing products bearing UM's indicia.  UM's first royalty check was $9.14.

The royalties earned on UM merchandise go towards sponsorships for both academic and athletic achievements, special projects and community outreach and involvement.

UM Branding Guidelines

For information regarding UM Branding Guidelines, including use of University logos and colors, please visit the Brand Guidelines webpage.

About The Collegiate Licensing Company

The Collegiate Licensing Company is the nation's leading collegiate licensing and marketing representative. Formed in 1981, CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing.

The CLC Consortium consists of more than 180 universities, bowl games, conferences, the NCAA, and the Heisman Trophy. Based in Atlanta, CLC provides its member institutions the expertise, resources, and experience necessary to maximize licensing revenue potential through the power of consolidation.

General Information about Trademarks

A trademark or service mark may be a word, name, symbol, or any combination thereof that is used by its owner to identify or distinguish goods or services from those of others. Rights in trademarks and service marks arise as a result of use of the mark in commerce to identify the source or origin of goods and services. In addition, a trademark remains the property of the owner so long as the owner continues to use it properly as a trademark.

For More Information

For more information about Trademarks and Licensing or to request use of a UM trademark contact the Trademarks and Licensing Office, or visit The Collegiate Licensing Company webpage for an application packet.

Trademarks and Licensing Office
Erika Palmer, Director
Brantly Hall 321
Missoula, MT 59812
(406) 243-2317