The Trademarks and Licensing program exists to protect the name and marks of the University of Montana and to enhance the image of the University by authorizing the use of the marks on high-quality, tasteful merchandise. It is the responsibility of the office to ensure that the University receives the appropriate commercial value for the use of its trademarks and to actively enforce against the unauthorized use of marks/name and logos of the University.
To help maintain a consistent and positive image for the University of Montana, all individuals, organizations, departments, and companies, both internal and external, must obtain prior approval from the Trademarks and Licensing Director before producing any product(s) that will display UM Indicia, regardless of the method of distribution.
The Trademarks and Licensing program is currently administered under the Office of the Vice President for Integrated Communications, and managed by the Trademarks and Licensing Director, Erika Palmer.
Through a partnership with the Collegiate Licensing Company since 1987, Trademarks and Licensing monitors the commercial and internal use of UM indicia and is responsible for managing more than 275 licensees producing products bearing UM's indicia. UM's first royalty check was $9.14.
The royalties earned on UM merchandise go towards sponsorships for both academic and athletic achievements, special projects and community outreach and involvement.