Tourism in rural states is starting to show signs of wear on the residents.  A mail-back random survey of Montana residents was used to examine residents' opinions about tourism and about the dispersion of a statewide bed tax.  Residents ranked tourism fifth as an opportunity for future economic development.  While residents support tourism development, most feel no direct connection with their lives to the tourism industry. Residents placed a high priority on spending the bed-tax on the environmental product of state parks, fish and wildlife resources, and purchasing land for open space in contrast to the current policy of spending the majority of tax dollars for promotion. Three years of data on bed tax dispersion shows consistent findings.  The future for resident backlash toward the industry is becoming evident.  A commission designed to examine tourism policy is recommended.