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| October 1998 Griz grub satisfies The University has added more flavor to its logo products in the form of marinara sauce, bear-shaped pasta, salsa, bean dip, con queso and tortilla chips in UM spirit colors. The products carry the Montana Grizzlies label and sell at prices ranging from $2.49 to $3.99.
"Grizzly Edibles," as the new products are called, can be purchased at Missoula stores, including Albertson's, Bi-Lo Foods, Hennessy's, Rosauer's, Osco Drug, Wal-Mart and The Bookstore at UM. The new Griz grub also can be found in stores in the Bitterroot and Flathead valleys, said Bob Frazier, executive assistant to UM President George Dennison and the man behind the new product push. Based on successful logo sales, UM was selected to join Alabama, Auburn, Georgia, Georgia Tech, Michigan, Penn State and Tennessee in introducing these tasty edibles, which are provided by Collegiate Cuisine. UM ranks 40th in overall logo sales among the 175 universities nationwide that are represented by the Atlanta-based Collegiate Licensing Co. Marked increases in sales came on the heels of the Grizzly football team's I-AA National Championship title in 1995 and when UM returned to the tradition of using the original spirit colors of maroon and silver in 1996, according to Brian White, university service representative for Collegiate Licencing Co. "This university has some of the most incredible support I've seen," White told members of the UM President's Advisory Council during its mid-September meeting on campus. UM will tap into another new market in 1999 when Mattel introduces its line of "Collegiate Barbie" collector dolls, including one outfitted as a Grizzly cheerleader. UM is the only Division I-AA school among 29 Division I-A schools launching the collector Barbie. The UM doll will sell nationwide as part of a collection that includes Florida State, Michigan, Florida and Tennessee. Also expected in early 1999 is a miniature Monte the Bear version of a bean-filled plush toy. |
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