UM's
'Discovery Continues'
theme earns top regional award
The University of Montana's promotional efforts gained regional and
national recognition this spring for the use of UM's new institutional theme, "The
Discovery Continues."UM's University Relations' promotional team came home from a
conference in Victoria, B.C., with a stunning crystal eagle statue -- the highest honor in
the Pacific Northwest and western Canada bestowed by the Council for Advancement and
Support of Education's District VIII. UM won the Virginia Carter Smith Grand Crystal award
at the CASE conference for introducing and implementing "The Discovery
Continues" theme.
The University won a Grand Gold award for the public relations project in the
promotions category of CASE's regular juried awards competition. Then UM went head to head
with Grand Gold winners from other universities -- the University of Victoria, University
of Alberta, Seattle Pacific University and two entries from the University of Washington
-- in five other overall categories.
UM's entry included materials printed by Printing and Graphic Services, and produced by
University Relations, Admissions and New Student Services, the UM Alumni Association, the
President's Office, the UM Foundation and the Broadcast Media Center. The theme originally
was suggested by William Marcus, director of the Broadcast Media Center, and was
championed by UM Executive Vice President Bob Frazier.
This year marks the first time in the eight years since the award was established that
a university outside of Canada or the Oregon State University System has won the Grand
Crystal. The crystal eagle statue -- representing one of the highest awards UM has won -
is on permanent display in the Prescott House on campus.
UM also earned a Merit Award from HMR Publications Group for the 53-foot trailer owned
by Jim Palmer Trucking that bears a giant Montana Grizzlies logo. HMR publishes the
monthly Admissions and Marketing Report.
In the same competition, University Relations won a Bronze Award for the 1999
President's Report, which introduced "The Discovery Continues" theme. Designed
by University Relations graphic artist Mike Egeler, the report's cover -- and the main
visual image for the institutional theme -- features Charlie Russell's "Lewis and
Clark Expedition" merged with an image of the world and NASA's recently launched
Terra satellite. The report was written and edited by the UM news team of Terry Brenner,
Todd Goodrich, Rita Munzenrider, Cary Shimek and Patia Stephens.
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