To The University of Montana-Missoula Community:

Several years ago, the campus community worked together to begin creating a consistent visual image of the University by using standardized logos, letterhead, business cards, envelopes and other printed materials. The updated Graphics Standards Manual will encourage the continuation of this process.

All of us in the University community share a deep and abiding pride in our University. We can and should communicate that pride with every contact we make by using printed, digital, and Web materials that appropriately reflect the image of The University of Montana. A consistent visual message on printed and electronic materials, including stationery, publications, and the Internet, helps us establish a cohesive identity.

Many separate entities make up the diverse and complex organization we know as the University. Yet none of these parts stands alone. We all share the responsibility to help build recognition and understanding of the University as a whole. I ask all who develop printed or electronic materials for the University to use this Manual to establish and maintain a consistent visual image.

You play a vital role in conveying the University's image. Thank you for your cooperation and assistance in helping us continue the process toward a consistent and coordinated public identity for the University. A unified image has increasing importance to the well being of our campus.

Sincerely,

George M. Dennison
President