University marketers rake in awards

With the Winter Olympics heating up Italy, it’s appropriate that UM marketers are raking in some precious metal themselves.

Videos and publications produced to promote UM and its capital campaign have won state, regional and national awards in recent competitions.

The elegant invitation and save-the-date postcards sent to key donors for a private kick-off event for UM’s new capital campaign, “Invest in Discovery — Connecting People, Programs and Place,” won a Gold Award in the projects category of the Counsil for Advancement and Support of Education District VIII Juried Awards competition. The materials were produced by Kathie Nygaard and Laura Brehm of the UM Foundation and Neal Wiegert of Printing and Graphic Services.

The campaign’s promotional video also brought home the gold in the Admissions Marketing Advertising Awards competition. The video was produced by Gus Chambers of the Broadcast Media Center. In addition, Chambers won a coveted Addy Award in the Montana Advertising Federation’s annual competition for two short television spots, “Monte Dillon” and “UM Lullaby.”

The Montanan, the University’s institutional magazine, won a Silver Award in the magazine category of the CASE District VIII competition. The magazine is edited by Joan Melcher of University Relations. A Montanan feature story on John Craighead, an internationally known scientist who spent 25 years in research at UM, won a CASE Bronze Award. Melcher also won a Merit Award in the Admissions Marketing Advertising Awards competition for copy writing in a Montanan ad.

Research View, produced by Cary Shimek of University Relations, and the 2005 alumni calendar, produced by Julie Schwartz of the Alumni Association, also won Bronze Awards from CASE. In addition, Shimek won a silver in the Admissions Marketing Advertising Awards competition for Vision, UM’s annual research magazine.

Todd Goodrich and the rest of the University Relations team also won a silver in the AMAA competition for a newspaper advertisement promoting a reception for prospective students and their parents.