| The aim was to learn what the state's residents, across
a range of income levels, do for recreation in a given month, season or year. |
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UM study
Montanans walk
and shop for fun
According to the latest report from UM's Institute for Tourism and Recreation Research,
Montanans would rather shop than go for a day hike or watch wildlife. Overall, shopping
ranked second in their choice of recreational activities, after first-place walking but
ahead of other natural-resource-dependent activities such as biking, picnicking and nature
photography.
For the study - conducted between July 1, 1998, and June 30, 1999 - the institute
contacted more than 2,600 Montana households. The aim was to learn what the state's
residents, across a range of income levels, do for recreation in a given month, season or
year.
The full report is available online at http://www.forestry.umt.edu/itrr.
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