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UM
earns major award
A
60-second promotional spot about a university's role during
troubled times has earned The University of Montana its
highest award ever for institutional marketing.
Gus
Chambers, a television producer with UM's Broadcast Media
Center, will receive a Gold Award from the Council for Advancement
and Support of Education during the organization's international
conference in Chicago this summer. His was one of two such
awards presented in the National Video PSA/Commercial category
of CASE's annual juried competition.
Created in response to the Sept. 11 terror attacks, Chambers'
video, titled "A University Stands," aired last
fall and winter as a television commercial on Montana stations.
It was seen frequently on NBC affiliate stations in western
and central Montana during the closing and opening ceremonies
of the Olympics.
Narrated
by UM President George Dennison, the video pulled together
quotes about universities excerpted from writings by poet
laureate John Masefield at the close of World War II.
Chambers
used video shot by himself and fellow UM colleagues John
Twiggs and Danny Dauterive of a prayer and remembrance ceremony
held on the Oval Sept. 15, as well as a special tribute
to Sept. 11 victims staged during the Grizzlies' first home
football game on Sept. 22.
The
narration includes: "There are few earthly things more
beautiful than a university. It is a place where those who
hate ignorance may strive to know, where those who perceive
truth may strive to make others see. Where seekers and learners
alike, banded together in the search for knowledge, will
honor thought in all its finer ways, will welcome thinkers
in distress or in exile, will uphold ever the dignity of
thought and learning, and will exact standards in these
things."
This
is the second national CASE award Chambers has won for UM.
A recruitment video earned him a Silver Award in 1997.
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