Google Analytics Guide

Web traffic time line

Creating A report

Filtering options
  • Domain: This is the beginning part of your site's URL. (e.g. if your url is, you would choose
  • Type: This is how you want to search for content. "Begins with" will find entries where the search term is at the beginning of the path, "Search" searches any part of the path
  • Search: A part of the web path you're looking for, if you're looking for a particular site (e.g. the School of Law) you would enter the site path including beginning and trailing slashes (e.g. /law/)
  • Start Date: The first day you'd like to include in the report.
  • End Date: The last day you'd like to include in the report.
  • On/Off Campus: Show only traffic from on campus, off campus or both.


Bounce Rate
A bounce is a visit to your site that consisted of only one pageview, a page with a high bounce rate means that a user is entering and exiting the site using only this page. A page with a high bounce rate may mean that the user found exactly what they were looking for and then followed a link to an external service or closed their browser. The IT email support page is an example where a high bounce rate is expected. Typically though a high bounce rate is an indication that page is not serving users effectively and they are going back to search again.
A pageview is an instance of a page being loaded by a browser. The "Pageviews" metric is the total number of pages viewed; repeated views of a single page are also counted.*
Branded & Unbranded Search
A branded search is one that specifies your organization by name or location. For example for University of Montana content anything that contains UM, UMT, Missoula would probably be considered a branded search unless there are competing entities within the specification. For example "University of Montana Burritos" would be a branded search for UM, but would be unbranded for Casa Niña in the UC and for the Corner Store in the Lommasson building.
Traffic Medium
Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).*

* responses taken from