Marketing

Why a Degree in Marketing?

Marketing's fundamental goal is to satisfy customer needs. It is a broad field involved in every aspect of the product lifecycle. Accordingly, an impressive set of skills is cultivated by marketing majors. As a marketing major, you will understand consumer behavior, product development and market research, the psychology behind purchasing decisions, and effective methods of getting products and services to customers.

Opportunities for marketing majors are as varied as the field itself. Every organization—for-profit and nonprofit alike—cares about creating customer value, and marketing is an integral part of this process. Marketing departments are increasingly able to quantify their value within businesses with the use of analytics and market research. The explosion of information technology has changed how firms use data to understand and manage customer demand. The use of customer databases, loyalty cards and online shopping activity have created a wealth of consumer information, and offer advantages to both organizations and the managers who can evaluate and assess consumer preferences and consumption patterns.

Analyzing the needs and wants of potential customers, in order to create and deliver goods and services profitably is the cornerstone of a marketing education; as such, marketing students will always be in demand. People who are motivated, enthusiastic and able to adjust to the changing marketplace are prime candidates for top positions and rewarding careers in marketing.

Sample Occupations

  • Advertising Manager
  • Credit Analyst
  • Purchasing Manager, Buyer, Agent
  • Marketing Consultant
  • Promotion Services Director
  • Sales Representative
  • Product/Brand Manager
  • Public Relations Liaison
  • Broker

Professional Associations