Strategy 5.2.2 (Admissions Materials, Marketing, and Social Media)

Accurately describe and depict images of the diversity of the institution in admissions material and in all marketing and media

Owners/Accountable Party

  • Vice President for Marketing and Communications

Actions

Near-term Actions

  • Enroll Marketing Communications Dept. in Inclusive Marketing Communications: A Practical Approach course
  • Improve Native Griz representation on UMontana.edu

Future Actions

Completed and Ongoing Actions

  • Incorporating Native content in Confluence podcast and Native video content on website
  • Highlighting faculty and students of color on the Confluence podcast
  • Developed and incorporated DEI guidelines into brand guidelines New Native Griz recruitment materials are in production and were developed in consult with the Tribal Relations Specialist
  • Actively promoted diversity through social media content and promotion
  • Worked on better contextualizing storytelling to fight against stereotypes and fallback storytelling strategies
  • Vision magazine focused on diversity and representation in research
  • Ensured that all photos from campus events were added to photo database and that photographers captured diverse subjects, events, and activities