Strategy 5.2.2 (Admissions Materials, Marketing, and Social Media)
Accurately describe and depict images of the diversity of the institution in admissions material and in all marketing and media
Owners/Accountable Party
- Vice President for Marketing and Communications
Actions
Near-term Actions
- Enroll Marketing Communications Dept. in Inclusive Marketing Communications: A Practical Approach course
- Improve Native Griz representation on UMontana.edu
Future Actions
Completed and Ongoing Actions
- Incorporating Native content in Confluence podcast and Native video content on website
- Highlighting faculty and students of color on the Confluence podcast
- Developed and incorporated DEI guidelines into brand guidelines New Native Griz recruitment materials are in production and were developed in consult with the Tribal Relations Specialist
- Actively promoted diversity through social media content and promotion
- Worked on better contextualizing storytelling to fight against stereotypes and fallback storytelling strategies
- Vision magazine focused on diversity and representation in research
- Ensured that all photos from campus events were added to photo database and that photographers captured diverse subjects, events, and activities