Sales and Marketing

Sales and Marketing Certificate of Technical Studies

Marketing is a vital function of any organization. The objective is to market and effectively sell products or services to sustain itself, whether for profit or not-for-profit. Opportunity is limitless, the job is never boring, you work with people, and jobs are in demand. You will train in professional sales, learn and practice exceptional customer service, and understand the psychology of selling to assist clients in meeting needs and solving problems. The curriculum also involves marketing activities, bookkeeping functions, and merchandising skills. Successful marketing and sales professionals are creative self-motivated, optimistic, work well in team environments, are organized, and detail-minded.

Students are awarded a Certificate of Applied Science after successfully completing the program.

The Sales and Marketing CAS program satisfies the requirements for the first year of the Management degree, Sales and Marketing concentration (above). Students entering autumn semester may complete the program in two semesters. Students entering spring should meet with advisor prior to selecting courses.