Value-Driven Marketing

How to engineer fast growth by making it ALL about your customers

Tuesdays & Thursdays, November 6th - December 6th, 2018
6:00 pm - 7:30 pm
Todd Building, University of Montana Campus
12 Hours Total

(There will be no classes held during Thanksgiving week)

Marketing has changed fundamentally over the past decade. The playing field has been completely leveled. For the first time in history, garage entrepreneurs have access to the same media, tools and technologies that used to be reserved solely for behemoths of corporate America. Technology has been the key driver of this revolution, but the path to success in modern marketing has little to do with leveraging the latest and greatest technologies. As a matter of fact, technology should be ignored for the most important asset of your organization - the customer. And it’s not about their age, their location, their skin color or income (demographics) - but rather about who they want to be (psychographics).

There are three questions every modern marketer needs to be able to answer.

  1. What is the change you want to create in the world?
  2. Who are you creating this change for? More specifically, who do you want them to become after being exposed to your idea?
  3. What is the promise you’re making to those people?

If you address these questions, your marketing strategy will write itself. And it’s not going to be a box of tricks, hacks or tactics. It’s a framework of how to think about growing your business that aligns the change you want to make in the world with the people who’ll be able to benefit from it. Your job as a marketer is to find that intersection, to define it, to make a clear promise and deliver upon it.  Not only does execution come easy after setting up the framework, but you’ll also be doing work that you can be proud of.

In this course, you’ll learn:

  • That good marketing is not the same as advertising
  • How to switch from a disruption mindset to one of creating value
  • That a good product or service, well positioned, with a purpose and an audience to transform will outperform big budgets any day
  • How to identify the group of people you need to serve
  • How to position your idea and create value with everything you do
  • How to spread your message in a way that resonates
  • How to leverage technology, so you can save time, save money and focus your efforts where they matter the most
  • To build something you can be proud of

About the Instructor

mario.jpg

This course was created by Mario Schulzke, Chief Marketing Officer at GeniusLink. He is also the Founder of IdeaMensch, the world's largest interview site for entrepreneurs, makers, and doers.  In a prior life, Mario was the CMO at the University of Montana and Director of Digital Strategy at two of America's most celebrated ad agencies - R2C Group and WONGDOODY. There he created, led and contributed to campaigns for clients such as P&G, General Mills, ESPN, Disney, Chase, Alaska Airlines and Epson.  

When Mario isn't teaching in the business school, he lives nomadically and splits his time between Missoula, Europe and wherever you can find warm weather in January.  He has completed an Ironman, walked the John Muir trail, and once spent four months organizing an event in all lower 48-states. His ideas and ventures have been featured in the New York Times, Wall Street Journal, CNN, Mashable, Adweek, and Venture Beat. Mario has two degrees from the University of Montana and is average at best at fly fishing, soccer, cycling and ping pong.

The course is offered  in conjunction with the School of Extended & Lifelong Learning at the University of Montana.

https://geni.us

https://ideamensch.com


FAQ

This course is meant for individuals who like to develop ideas to market and grow their business through entrepreneurial thinking.
Only $129.00 (a smoke’n hot value)
The course will start on November 6. No classes the week of Thanksgiving.
The course finishes on December 6. Key sessions will be recorded and made available for one year.

If you have course-related questions, please send them to sell@address and one of our team will get back to you within one business day.

Students will receive full refunds for cancellations received up to one week before the
course start date. To cancel a course, students should call Student Support Services,
406.243.6496.

Refunds are generally not provided for cancellations received after a course begins.
Please note The University of Montana requires a "Substitute W-9 Form" in order to
process refunds for payments made by check. The "Substitute W-9" form requires the
student’s Social Security Number.