Social Media Networking and Platforms
- Auditing and providing social marketing account recommendations.
- Assisting in the creation of social media accounts for your program on different platforms (Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, Tumblr and more).
- Digital Badges for Micro-Credentials.
- UM Lock-Up Editing and Assistance (Logos).
- Flyers, Social Media Images and Other Digital or Print Marketing Materials.
Digital and Print Advertising
- Campaigns and Market Segmentation.
- Direct Mail, Print Advertisement Creation and Email Marketing.
- Google Ads, Analytics, and Recommended Advertising Strategies.
LIAISON AND STRATEGIC PARTNERSHIPS
In partnership with UM Marketing we will assist with:
- University Aligned Course and Program Branding.
- New Program Creative, Design and Logo Updates.
- Coordinating connections between online programs and individuals within the University Marketing team on campus.
In partnership with University Relations we will assist with:
- Press News Releases Editing and Submission
- UM Today Stories Editing and Submission
- Copywriting, Articles and Blog Post Cultivating
- Coordinating connections between online programs and individuals within the University Relations team on campus.
We work in unison with various partners across campus and outside of campus to achieve the goals of your online program:
- Photography (UM Photography Team)
- Graphic Design (UMOnline and UM Design Team)
- Wiley (External Marketing Party)
- Trademark and Licensing (In Partnership with UM's Licensing Team)
Cascade's Content Management System (CMS)
We will also assist you with Cascade's Content Management System (CMS):
- UM Online directory features and blog post opportunities.
- Formating, Information Updates and Page Creation.