________________________The University of Montana President's Report 1999________________________ |
||
Lewis and Clark’s journals contain extensive records of encounters with a formidable beast now known as the grizzly bear. In summer 1999 a new, friendlier breed of grizzly swept into Glacier and Yellowstone national parks, where visitors encountered a fashion apparel line that sports UM’s unique designer label — Griz Gear. UM developed the Griz Gear line to promote the University among visitors to the state by tapping into the grizzly bear’s appeal. On the tail of Griz Gear came Griz Grub, a food line featuring all Montana-made products — from huckleberry honey and candy bars to trail mix and cereal. Each Griz Gear and Griz Grub item carries a promotional hangtag that bears the University’s logo and Web address as well as a toll-free telephone number for the admissions office. In the fall, Montana Attorney General Joe Mazurek, a UM alumnus, unveiled a special license plate for Grizzly fans. The new plate features the word “GRIZ” in maroon over the Grizzly logo. Beginning in 2000, the new design will be sold in addition to the existing Main Hall plate. For each plate sold, UM receives $20 to put into a scholarship fund, which has grown to more than $700,000 and helped hundreds of students.
|
||
________________________The Discovery Continues________________________ |
||
|
||
