What Can I Do With A Major In Marketing?

Marketing careers are found in all types of industries, including manufacturing, wholesale and retail, transportation, insurance, pharmaceutical and health care, government and nonprofit organizations. Marketing jobs are found in advertising, sales, retail management, product marketing, marketing of services, public relations and electronic commerce. It has been estimated that over one-fourth of the civilian jobs in the United States involve marketing activities.

In the area of retail management, marketing graduates will likely have opportunities in merchandising and store management. Many graduates take advantage of opportunities in the advertising field and many large and medium size organizations need people with marketing talent to perform marketing research activities. Product/brand manager is an important and challenging career opportunity for marketing graduates. Another challenging job opportunity in marketing is the area of public relations. Also, those graduates interested in international careers can work their way up from entry level positions in the domestic division of a company's operations and over time move to the international operations within the firm.

A bachelor's degree in marketing qualifies you for a broad range of positions, and a master's degree qualifies you for advanced positions with more responsibility. Many careers do not require a specific major but rather a wide range of demonstrated skills and accomplishments. Regardless of your career choices, increase your marketability to employers through internships, responsible work experience, good grades and involvement in college activities.

A Sample of Related Occupations

Types of Employers

Private and Non-Profit Organizations

Advertising Agencies
Chambers of Commerce
Consumer Organizations
Credit Unions
Educational Institutions
Film Companies
Insurance Companies
Investment Firms
Labor Unions
Market Research Firms
Publishing Companies
Radio/TV Stations
Retail Stores

Government Agencies

Consumer Affairs Office
Department of Commerce
Department of Treasury
Federal Deposit Insurance Corporation
International Trade Commission
Savings Bonds Divisions
Securities and Exchange Commission
Social Security Administration
Travel and Tourism Administration
U.S. Mint

Related Web Links

Professional Associations