Marketing Your Website
Marketing your site is a critical part of increasing your site traffic, and more importantly helps keep that traffic relevant. Contrary to popular belief, this doesn't necessarily mean you need to pay for 3rd party advertising. There are some small steps you can take today to increase your website's influence.
Simple Steps to Improve your Site
Featured Content
Quality Content
It all starts with your content. Define what are people trying to find when they come to your site, and organize it so that it is easily found.
Branding
Branding is more than visual components. It is an identity that expresses the values, ideas, and services of your group while defining user expectations.
Social Marketing
Engage and build your audience with social media. Social marketing can be an effective and inexpensive way to expand your viewership.
Optimization and Accessibility
Well organized content is the most important piece of Search Engine Optimization and Accessibility. Take the next step to choose better and more descriptive keywords and integrate them into your site.
Analyze Your Results
Data is power and insight. Analyze your website traffic data and draw conclusions about user behavior and needs.
Rinse and Repeat
Websites require vigilant maintenance. Determine at what point content should be updated, archived or deleted.