Brand Guidelines - Official Typefaces
Headings / Sans Serif
The University’s principal heading typeface is Avenir. French for “future,” Avenir conveys the innovation and progress at the University while maintaining traditional stylistic roots in geometric typefaces from the turn of the 20th century.
Body / Serif
Arno Pro should be used for body copy. Arno is a highly readable Renaissance-era typeface that is sturdy and trustworthy.
Avenir and Arno have been provided to campus graphic designers.
Users without these typefaces available on their computers should use Franklin Gothic for headings; users without Franklin Gothic installed should use Helvetica or Arial.
Similarly, for body text, users without Arno Pro should use Times or Times New Roman instead.
Open Sans is a humanist sans serif typeface designed by Steve Matteson, type director of Ascender Corp. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
We chose this font for its versatility and its readability as it has excellent legibility on windows as well as OS X and mobile.