Education

Ph.D., Marketing, University of Oregon, 2011

B.S. with Honors: Marketing, Montana State University, 2004

B.S. with Honors: Applied Psychology, Montana State University, 2004

Courses Taught

BMKT342: Marketing Research (Fall 2023)

BMKT337: Consumer Behavior (Spring 2024)

Research Interests

• Risk Perception
• Affective Decision Making
• Marketing Deception
• Sponsorship and Fan Behavior
• Services
• Innovation & Entrepreneurship

Publications

• Madrigal, R., Armstrong Soule, C., King, J. (2024) "Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent," Journal of Advertising, Online ahead of print, DOI: 10.1080/00913367.2024.2306401
• King, J., Yencha, C., Koppenhafer, L., and Madrigal, R. (2022) “A Clear and Conspicuous Problem – How Consumers Cope with Incongruent Audio-Video Content in Pharmaceutical Advertising Risk Disclosures” Journal of Marketing and Public Policy, Volume 41(4), 353-367, DOI: https://doi.org/10.1177/07439156221101581
• Amos, C. and King, J., King, S. (2021) "The Health Halo of Purity - and Morality-signifying Brand Names," Journal of Product and Brand Management, Vol. 30(8), 1262-1276, DOI: https://doi.org/10.1108/JPBM-06-2020-2947
• King, J., Koppenhafer, L., Madrgial, R. (2021) “Look Puppies! Testing Fair Balance in Direct-to-Consumer (DTC) Advertising,” Journal of Public Policy and Marketing, Volume 40(1), 46-61, DOI: https://doi.org/10.1177%2F0743915619889052
• Bee, C., King, J., and Stornelli, J. (2021) “Are You With Us or Against Us? The Role of Threat and Anger in Sport Sponsorship” Journal of Business Research, Vol. 124, 698-707, DOI: https://doi.org/10.1016/j.jbusres.2019.02.048
• Madrigal, R., and King, J. (2021), “Improving Fit Perceptions for an Incongruent Sponsorship: Associating a Sports Property to a Brand Via Analogical Articulation,” Journal of Business Research, Vol 124, 731-738, DOI: 10.1016/j.jbusres.2018.12.001
• King, J. and Bee, C. (2020), “Better in the (Near) Future: Group-Based Differences in Forecasting Biases” European Journal of Social Psychology, Vol. 50(4), 749-765, DOI: https://doi.org/10.1002/ejsp.2634
• King, J., and Tippett, E. (2019), “Drug Injury Advertising,” Yale Journal of Health Policy, Law, and Ethics, Volume 18(2), 114-156
• King, J. and Madrigal, R. (2018), “Improved Articulation of Incongruent Sponsor-Property Partnerships Using Analogy,” Journal of Sport Management, 32(5), 464-472, DOI: 10.1123/jsm.2017-0290
• Tippet, E., King, J., Lucente, V., Ephraim, S., Murphy, M., and Taff, E.  (2018), “Does Attorney Advertising Influence Patient Perceptions of Pelvic Mesh?,” Urology, 111, 65-71 (First published online November 13, 2017), DOI: 10.1016/j.urology.2017.08.050
• Madrigal, R., and King, J. (2017), “Creative Analogy as a Means of Articulating Incongruent Sponsorships,” Journal of Advertising, 46(4), 521-535 (First published online December 6, 2017), DOI: 10.1080/00913367.2017.1396513
• Ye, J. and King, J. (2016), “Managing the Downside Effect of a Productivity Orientation,” Journal of Services Marketing, 30(3), DOI: 10.1108/JSM-10-2014-0351
• Metzger, M. and King, J. (2015), “Exploring the Nexus of Constructivist and Effectual Perspectives on Opportunity Production,” Entrepreneurship Research Journal, 2194-6175, DOI: 10.1515/erj-2014-0025
• King, J. and Slovic, P. (2014), “The Affect Heuristic in Early Judgments of Product Innovations,” Journal of Consumer Behaviour, 16(6), 411-428, DOI: 10.1002/cb.1491
• King, J., Kahle, L. and Close, A. (2011), “The Study of Sports and Events Consumer Behavior,” in Using Consumer Behavior Knowledge for Effective Sports Marketing.  Eds. Kahle, L. & Close, A.
• Snepenger, D., King, J., Marshall, E., and Uysal, M. (2006), "Modeling Iso-Ahola's Motivation Theory in the Tourism Context," Journal of Travel Research, 45 (2), 140, DOI: 10.1177/0047287506291592