Program Fee

$2,795

Cost includes online instruction, textbook, and 

Installment payment options as low as $136 per month. 

Program Format

200 hours of online instruction

6 months of access, self-paced

WHAT DOES IT TAKE TO START A BUSINESS?

Starting and running a small business requires mental, emotional and financial resources. There is an established set of procedures that involve organizing, launching and operating an owner-managed business. Knowledge about legal and financial aspects of business creation, development and management principles and communication skills are invaluable to the start-up entrepreneur.

DO START-UP BUSINESSES HAVE HIGH FAILURE RATES?

While conventional wisdom holds that a majority of new businesses fail, recent data may point toward a different conclusion. Small Business Genius estimates the failure rate for brand new businesses at 22.5% for the first year. A well-organized and professionally run business has a nearly-80% chance of succeeding through the first year start-up process.

IS TRAINING IMPORTANT FOR ENTREPRENEURSHIP?

While some entrepreneurs start their businesses without formal training, a well-designed entrepreneurship course provides formal knowledge about financial, legal and management issues they may not receive outside the course format. For example, according to CBInsights, 42% of businesses that fail do so because there is no demand for their product or service. Another 29% fail for lack of proper capitalization and budgeting. 

ARE THERE ANY PREREQUISITES TO TAKE THIS COURSE?

You should have basic keyboarding and computer skills and be comfortable navigating the Internet. You must also have an understanding of a word-processing computer program (Microsoft Word is recommended), and have email capabilities. This course is intended for anyone interested in developing their enterprise management skills, whether you want to start your own business or gain a better understanding of how to operate an established business.

WHAT KIND OF SUPPORT WILL I RECEIVE?

The course instructor will be available by email to answer any questions and provide feedback on your performance. Occasionally, your course may be supported by a team of industry experts. You will also receive support from the student advising team.

WHAT IF I DON'T HAVE ENOUGH TIME TO COMPLETE THE COURSE WITHIN THE TIME FRAME PROVIDED?

If you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee will be charged. If you are funded through a third-party organization, approval may also be required. 

Know the various types of financing available for entrepreneurs, from venture capital to traditional financing sources

Gain confidence and improve management communication skills needed to collaborate with vendors, clients, and partners, including employees

Understand legal requirements for starting and running a business

Learn the essentials of creating and developing a successful business plan

Learn to use a business plan as a tool for internal strategic management and external positioning

Explore the business development process

Understand how to create change

ESSENTIALS OF BUSINESS OWNERSHIP

Introduction to starting a business, finding a niche and establishing your leadership style and corporate culture

FINANCIAL AND ACCOUNTING MANAGEMENT

Overview of financial aspects of entrepreneurship, including balance sheets, rations and financial, income and cash flows statements

MARKETING MANAGEMENT

Building a marketing program to support your business; marketing goals and planning, budget and implementation

STRATEGIC MANAGEMENT IN OPERATIONS

Defining your business model and strategic plan; creating and implementing strategic alternatives

POSITIONING FOR AND FINDING FINANCING

Positioning the owner and the entity to find financing

PERSUASIVE COMMUNICATION

Fundamentals of communication and active listening; knowing the audience, establishing credibility as the speaker

ORGANIZATIONAL LEADERSHIP AND DECISION MAKING

What is a leader? leadership theories, decision making and empowerment

LEGAL ISSUES IN OPERATIONS

Navigating Agency and Employment Law to run your business legally and ethically; Sales and Products Liability

BUSINESS PLAN DEVELOPMENT

Defining and developing a comprehensive business plan

UNDERSTANDING FINANCIAL STATEMENTS

Debt vs. equity; factors to consider and terminology

ORGANIZATIONAL DEVELOPMENT AND CHANGE

Types of organizational culture and change; the human side of change and resistance

PRINCIPLES OF BUYING AND SELLING A BUSINESS

Key steps in preparing to sell or purchase; considerations about corporate culture

David Harkins

David Harkins is a business leader with a background in executive coaching and consulting. His work focuses on entrepreneurial thinking, leadership development, and operational innovation to help businesses and organizations deepen social impact and strengthen performance. His past roles include Vice President of Strategic Services at the Jackson Group, Chief Marketing Officer (CMO) for software engineering firm Geneer and Vice President of Marketing and Product Development for Nykamp Consulting Group. He earned a Master of Entrepreneurship from Western Carolina University and a BBA in entrepreneurial and small business management from American Public University.