Interested in a Career in Digital Marketing?

Both Marketing and Management Information Systems students must be skilled users of data and understand the role of quantitative data in decision making. Employers in a variety of fields, such as advertising agencies and non-profit organizations, expect such proficiency. This certificate program teaches students skills in online and social media marketing and e-commerce, bridging the fields of marketing and MIS to develop students to pursue careers in this field.

Develop the skills for successful career opportunities in:

• website design
• social media marketing
• digital marketing analytics
• online marketing
• search engine optimization
• Wordpress, Flicker, Tumblr
• content marketing
• Facebook, Twitter, and YouTube
• mobile marketing (location-based marketing and geo-tracking)

To obtain the Digital Marketing Certificate (DMC), students must:

• complete all requirements for at least one College of Business major;
• meet with the DMC Advisor (Dr. Clay Looney or Dr. Jakki Mohr);
• complete the following required courses:
  • BMIS 372 Information Infrastructures
  • BMIS 373 Business System Analysis & Design
  • BMIS 478 E-commerce
  • BMKT 420 Online and Social Media Marketing 
  • BMKT 342 Marketing Research
  • BMKT 460 High-Technology Marketing
• complete one of the following courses:
  • BMIS 365 Bus. Application Development
  • BMIS 479 Intro to Consulting
  • FORS 250 GIS
  • MAR 101L Intro to Media Arts
  • MAR 102 Digital Technology in the Arts
  • MART 111A Integrated Digital Art
  • MAR 340 Principles of Web Design
• complete the DMC application
• receive an average GPA for all the above courses combined of 3.0