The traditions and spirit shared by UM students, alumni and supporters have created a demand for products that display the marks, symbols and insignia that are associated with the University. In response to this demand and with a strong belief in the need to positively promote while protecting its trademark rights, the University has created a Trademark Licensing Program. Through this program, UM protects and enhances its reputation by assuring that its trademarks appear only on quality products with minimal liabilities to both UM and purchasers of these products. By assuring that products are of high quality and in good taste, the University's reputation is protected. In 2001, the University licensing program was given the Synergy Award as the best licensing program in America by the National Collegiate Licensing Association.

Commercial Use
The University's name, in any word form, including the logo and approved visual symbols, is protected from commercial use without the University's permission by federal trademark registration and is controlled through a carefully implemented licensing program as explained above. Permission may be granted to commercial entities that meet the University's licensing requirements.

Who is responsible for the program?
Information about the licensing program -- its requirements and obtaining permission to use the University's marks -- is available through Susan Murphy, Licensing Director, at (406) 243-2317 or from Bob Frazier, University Executive Vice President, (406) 243-2311.

All officially licensed University of Montana merchandise is labeled with an "Officially Licensed Collegiate Product" seal as displayed on this page. Products that don't display this label have been produced without the University's permission and are subject to penalty.