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The traditions and spirit shared by UM students, alumni and supporters have created a demand for products that display the marks, symbols and insignia that are associated with the University. In response to this demand and with a strong belief in the need to positively promote while protecting its trademark rights, the University has created a Trademark Licensing Program. Through this program, UM protects and enhances its reputation by assuring that its trademarks appear only on quality products with minimal liabilities to both UM and purchasers of these products. By assuring that products are of high quality and in good taste, the University's reputation is protected. In 2001, the University licensing program was given the Synergy Award as the best licensing program in America by the National Collegiate Licensing Association. Commercial
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All officially licensed University of Montana merchandise is labeled with an "Officially Licensed Collegiate Product" seal as displayed on this page. Products that don't display this label have been produced without the University's permission and are subject to penalty. |
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than a label The "Officially Licensed Collegiate Products" label not only signifies that the merchandise has passed the standards set forth by the University, it signifies that a portion of the purchase is returned to the University. Revenues generated from the sale of licensed products help assist University programs, making the University brand truly more than a label. |
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Home . Mission Statement . President's Letter . Basic Visual Guidelines . The University Logo . Unacceptable Use of the Logo . Letterhead and Memos . Envelopes and Business Cards . Additional Visual Identities with UM Logo . University Publications . Licensed-Approved Visual Symbols . Collegiate Licensing and Commercial Use of Logos . Advertising and Promotions . Electronic Communications . Logo Sheet RELATED: UM Style Guide | UM Web Standards |
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