Building your brand presence on campus is an important component in your recruiting process. Below are a few ideas to help you increase your brand visibility and engage with students.

CREATE A SOCIAL MEDIA/DIGITAL STRATEGY

Handshake, Facebook, LinkedIn, Instagram, Twitter, and your website are easy and affordable ways to connect with future candidates. They provide a great place to share your success stories, promote the company’s employer brand and tell why it is a great place to work.

• Have a presence
• Make it easy to navigate to your career site from social media platforms
• Build relevant content: showcase your intern and their experience, let students know you are on-campus
• Connect on Handshake/Linked In
• Showcase short videos of your current employees so students understand what it is like to work there
• Share information about your internship program

BUILD YOUR BRAND/PRESENCE ON CAMPUS

Participate in as many fairs/events/connections on campus that you can.

• Host info booths/sessions
• Host a recruiting event for your organization
• Attend a career fair or event
• Visit with us about a short class presentation
• When tabling or at fairs, bring along an alum or your most energetic connector 
• Offer time to student groups to assist with their needs

WHAT IS YOUR ORGANIZATION OFFERING STUDENTS

Take a look inside your organization ...

• What is your culture and how do you communicate that?
• What current interns or alums work at your organization? What attracted them to you?
• Do you have a strong internship program in place with mentorship?