Personal Summary

Since the early days of her academic career, Emily has found a particular interest in applying statistical methods to answer real-world questions. Specializing in the market for breeding and selling Thoroughbred racehorses, she publishes research targeted to both academic and practitioner audiences. As a marketing professor, Emily loves mentoring young people and helping them nurture their academic passions. She strives to bring the real-world into textbook learning and enjoys a dynamic and interactive classroom.

Emily holds a Ph.D. from the University of Kentucky in Marketing, along with a B.S. in Business from Indiana University and an MBA from Xavier University. Prior to her career in academia, she worked in consumer retail banking and private bank lending. When not at her desk, you can likely find Emily hiding out somewhere in the Montana forest. She’s an avid mountain biker who is a head coach for the Missoula Mammoths, our local middle and high school mountain bike race team.

She won the Outstanding Faculty Award in Marketing for 2011, 2013, 2015, and 2023.

Education

• Ph.D. University of Kentucky, Lexington Kentucky, August 2010.
• M.B.A. Xavier University, Cincinnati Ohio, May 2006.
• B.S. Indiana University, Bloomington Indiana, May 2003  

Courses Taught

Business Models and Operations (BGEN 222)

• Tuesday / Thursday 11:00 - 12:20pm
• Tuesday / Thursday 12:30 - 1:50 pm

Teaching Experience

• Marketing Research
• Marketing Communications

• Principles of Marketing

• Digital Media Execution
• Business Models and Operations

• International Marketing (study abroad in Brescia, Italy)

Research Interests

• Market Signaling
• Channels of Distribution
• Brand Equity
• Microbrands
• Sustainability
• Agrimarketing
• Education

Publications

• Plant, Emily and Jason Triche. "A Class Project to Increase Students’ Understanding of Fundamental Operations Management Concepts." Operations Management Education Review, 2024.
• Pogacar, Ruth, Neil Brigden, Frank Kardes, Emily Plant, James Kellaris. “The Reference Dependence Roots of Inaction Inertia: A Query Theory Account.” Public Library of Science ONE (PLoS ONE), 2023.
• Firth, David, Emily Plant, and Theresa Floyd. “The Tyranny of the Textbook: An 8-Step Program on how to stop using the textbook.” Handbook of Teaching and Learning in Information Systems. Ed. Mark Hwang. Edward Elgar Publishing, 2023.
• Plant, Emily and C. Jill Stowe. "Is Moneyball Relevant on the Racetrack? A New Approach to Evaluating Future Racehorses". Journal of Sports Economics (2019)
• Pogacar, Ruth, Emily Plant, Laura Felton Rosulek, and Michal Kouril. “Sounds good: Phonetic sound patterns in top brand names”.  Marketing Letters (2014)

• Stowe, Christina and Emily Plant. “An Estimation of the Impact of Mandatory Medical Condition Disclosures on Thoroughbred Yearling Prices.”  Journal of Agricultural and Applied Economics 45.2 (2013): 243-257. (Lead article in issue)

• Plant, Emily, Robert Dahlstrom, and Kerry O’Neill. “A Dead Horse: You Can’t Beat It”. The Kentucky Journal of Equine and Natural Resource Law, 4.1 (2011): 55-91.