Career Tracks
- Brand & Advertising: Advertising Manager, Brand Manager, Advertising Account Executive, Promotions Manager
- Digital & Analytics: Marketing Analytics Manager, Online Advertising Manager, Web Analytics Professional, Social Media Marketer
- Market Research & Insights: Market Analyst, Market Research Manager
- Sales & Account Management: Sales Manager, Channel Manager, Account Executive
- Communications & Public Relations: Communications Manager, Public Relations Director
Career Outcomes
- Employers: Nike, Microsoft, Google, LA Lakers, Tampa Bay Rays, regional and national marketing agencies, nonprofits, and government.
- Salaries: See Proof Points above (BLS-sourced ranges by role).
- Job market: The U.S. Bureau of Labor Statistics projects 6% growth in advertising, promotions, and marketing management employment over the next decade — faster than the average for all occupations.
Testimonials
“I transferred to UM majoring in communication studies but it didn’t take long for me to notice the steady trend of students graduating from the College of Business and landing killer opportunities straight out of school… there wasn’t anywhere on campus that I belonged more than in the College of Business.” — Myles McKee-Osibodu, marketing/communication studies double major, now with the Los Angeles Lakers
“It was the most enriching summer that I’ve had – not only for my career but for personal growth. I met so many great people and heard so many great stories.” — Matthew Spahr, marketing and business management double major, on his marketing internship at UM’s Flathead Lake Biological Station