student sitting on M trail looking out over Missoula at sunset

Management and Marketing

Marketing

A marketing degree from the University of Montana College of Business is for students who want to understand what drives customer behavior and turn that insight into strategy — from brand campaigns to digital analytics. It’s AACSB accredited (one of only three business programs in Montana with that distinction) and built around the digital and quantitative skills employers are actively hiring for.

80%

of College of Business graduates are employed in their field or accepted to graduate school within three months of graduation.

94%

of all COB alumni are working or in grad school within six months. 

50k

Nearly

UM estimated average starting salary of marketing graduates.

$135,900

Field-wide benchmarks (BLS) salary for advertising, promotions, and marketing managers

Where Our Graduates Work

Nike, Microsoft, Google, the Los Angeles Lakers, the Tampa Bay Rays, and marketing agencies of all sizes.

Alumni Network

Over 20,000 COB alumni, described as one of the most engaged networks in the Pacific Northwest (GrizAlum). 

What Separates Us?

  • AACSB accreditation — one of only 3 schools in Montana and 23 in the five-state region (WA, OR, ID, MT, WY) 
  • Faculty who are active marketing agency owners alongside published researchers 
  • 100+ business professionals visit the Gallagher Business Building each year for lectures and recruiting 
  • Study abroad options in Italy, Australia, New Zealand, and Romania 
  • Distinctive experiential opportunities, e.g., the Flathead Lake Biological Station marketing internship 
  • 80% of students complete at least one internship before graduating 

FAQ

  • Consumer behavior, digital marketing tools and technologies, market research, product development, and AI-driven marketing, taught by faculty who include active marketing agency owners. Classes are offered in both online and in-person formats.

  • The Los Angeles Lakers, Tampa Bay Rays, Nike, Microsoft, Google, and marketing agencies large and small.

  • An estimated average starting salary of $49,943; top marketing careers include sales managers ($126,640) and advertising, promotions, and marketing managers ($135,900).

  • 80% of students complete at least one internship, including with local and national firms and unique placements like the Flathead Lake Biological Station’s marketing internship.

  • Yes — it can be pursued alongside the B.S. and adds skills in SEO, social media marketing, e-commerce, digital analytics, and mobile marketing.