Alumni Achievement

You don’t have to be a business major to use what you will learn in UMEM courses. This one-of-a-kind experience will propel you far beyond just learning about the entertainment business. Don’t take our word for it. Read about what UMEM alumni have achieved straight from recent students themselves!

Read alumni achievement stories

Alumni Spotlight



Laura Gabriel-Enriquez – Alumni ‘12

Laura Gabriele (‘12)

"Being fully committed to my studies in the UMEM program served as a compelling differentiator in a tough job market. When I interviewed for Digital Marketing Manager positions at major resort hotels, my Business Marketing degree was only considered a minimum requirement. Beyond my portfolio of freelance web marketing work with established clients, UMEM was easily the most dynamic part of my resume, met with the most enthusiasm by potential employers. High-end employers want to see real experience of a fully executed marketing plan, not just ideas on paper that never actually happened. UMEM is one of the few programs available today that brings the student real, fast-paced marketing and management experience. Students learn and grow as if in an incubator, while the rest of the world has their heads stuck in textbooks. In a nutshell, a certificate in Event Management from UMEM is the most practical business education possible in a college setting - a world-class education cleverly disguised as fun."

Do You Remember?

Over 50 students from UMEM spent about a week on this stage for the 68th Annual Sturgis Rally held August 4-10 in Sturgis, South Dakota. The stage was the second largest on tour in America that summer, and the shows included KISS, Kenny Chesney, John Fogerty, Larry the Cable Guy and the Mission Mountain Wood Band. 

Motorcycle enthusiasts are drawn to Sturgis each year for the unique combination of entertainment and scenic riding and camaraderie with fellow bikers. It has an atmosphere like no other!

Sturgis 2008

Get Connected

UMEM wants to remain in contact with alumni and friends. You play an integral part in the success of the program and its students. Join UMEM on Facebook, subscribe to our YouTube channel and follow us on Instagram and Flickr.

Where Are You Now?

We want to know what you're up too! Please send photos and information on your accomplishments to

Give Back

UMEM is known for its extraordinary achievements and exemplary students.  With the help of passionate donors, the program and its students can be given a strong financial foundation.  The goal of private support for UMEM is to advance the cause of providing a rigorous and relevant education so students are able to pursue meaningful careers in the entertainment industry.

Gifts to UMEM have a profound impact on the program, faculty and students.  Entertainment Management program at UM's College of Business by supporting scholarships, internships, and local, regional and national events.  For more information on the Scott Douglas Entertainment Management Opportunity Fund, the Ron Baird Education Fund and donating directly to the program, please visit the donate page.