Creating Value

The fundamental goal of marketing is to satisfy customer needs. This broad field is involved in every aspect of the product life cycle. Our students cultivate an impressive set of skills, including understanding consumer behavior, product development and market research, the psychology behind purchasing decisions, and effective methods of getting products and services to customers. Every organization — for-profit and nonprofit alike — cares about creating customer value. Marketing is an integral part of this process and job opportunities are varied and deep.


of business students participate in at least one internship

# 1

Tied for the best business school in the Big Sky Conference


of students are working or in grad school within three months of graduation


Job Titles