Brand Guidelines - Official Typefaces


UM's official fonts for printed materials are Swear Text, Baton and Covik Sans. Graphic designers on campus can access these through certain design programs. Users without these fonts on their computers should use Google Font Alternatives, listed below.

(Note: These should not be used for external marketing materials)

System Font Alternative for Baton Medium Italic: Arial Narrow Italic, Arial Narrow Bold Italic, Arial Narrow Bold

Google Font Alternative for Swear Medium Cilati: Piazzolla Semibold Italic

Google Font Alternative for Covik Sans Bold and Regular: Alegreya Sans Bold, Regular


UM's official font for use on the web is Open Sans. UM chose this font for its versatility and readability.