2023 Research and Publication Contributions
This is Wildfire
Wildfires have become increasingly destructive, scorching vast expanses of land and threatening homes and livelihoods at an alarming rate. “This is Wildfire” acknowledges the severity of the situation, highlighting that fire seasons have transitioned into yearlong battles against flames.
With tens of millions of people residing in fire-prone areas and climate change exacerbating the risk, the need for proactive measures has never been more critical. Read more...
Published: Bloomsbury Publishing, New York
University of Montana contributor: : Professor of Marketing and Poe Family Distinguished Faculty Fellow, Dr. Justin Angle
The ChatGPT Artificial Intelligence Chatbot: How Well Does It Answer Accounting Assessment Questions?
When considering point values for questions, students significantly outperform ChatGPT with a 76.7 percent average on assessments compared to 47.5 percent for ChatGPT if no partial credit is awarded and 56.5 percent if partial credit is awarded. Still, ChatGPT performs better than the student average for 15.8 percent of assessments when partial credit is included. This study provides evidence of how ChatGPT performs on different question types, accounting topics, class levels, open/closed assessments, and test bank questions. It also discusses implications for accounting education and research. Read more...
Published: Issues in Accounting Education
University of Montana contributor: Assistant Professors of Accounting, Dr. Leah Diehl, and Dr. Steven Mitsuda
Estimates of a 'Pandemic Taylor rule' loss function
This article applies a central bank-style loss function to policymaker decision-making during the Covid-19 pandemic. An empirical Taylor rule-style model is used to estimate preference weights associated with lost economic activity and Covid-19 cases and deaths for the four largest US states. Results demonstrate that there are preference differences across states with Republican-led states placing greater weight on economic loss than do those with Democrat governors. Moreover, all states in the sample responded to changes in Covid over the sample period. Read more...
Published: Applied Economics Letters
University of Montana contributors: Clinical Professor of Finance, Dr. Robert Sonora
When identities collide: organizational and professional identity conflict and employee outcomes
While many workers have both professional and organizational identities, which can have conflicting expectations, little is known about this specific and common form of identity conflict. The purpose of this research is to develop and test a measure of organizational and professional identity conflict (OPIC), which the authors define as a psychological conflict that individuals experience between who they feel they are supposed to be in their organization and who they feel they are supposed to be in their profession. The authors theorize that this identity conflict will lead to emotional exhaustion and psychological distress, further leading to turnover intentions. Read more...
Published: Management Decision
University of Montana contributors: Giuliani Family Faculty Fellow and Assistant Professor of Management, Dr. Peter Anzollitto
The Originality of Machines: AI Takes the Torrance Test
This exploratory research investigated the creative abilities of OpenAI's large language model, ChatGPT, based on the GPT-4 architecture, as assessed by the Torrance Tests of Creative Thinking. In comparison to human samples and a national percentile from Scholastic Testing Services, ChatGPT's performance was analyzed for fluency, flexibility, and originality. Results indicated that ChatGPT scored within the top 1% for originality and fluency, and showed high scores for flexibility, thus highlighting the current creative abilities of AI and the potential of AI systems to support and augment human creativity in new and meaningful ways. The study encourages additional research to further define, measure, and develop creativity in the era of advanced AI. Read more...
Published: Journal of Creativity
University of Montana contributor: Clinical Professor of Management, Dr. Erik Guzik
Inclusion of Gamification Elements in the Context of Virtual Lab Environments to Increase Educational Value
Previous research on gamification and virtual laboratories has suggested that both produce successful educational outcomes, but few studies have looked at both gamification and virtual labs in tandem. Drawing on social cognitive theory, this study investigates gamification in the virtual labs’ context to examine whether learners’ educational performance is enhanced. In particular, the study employs leaderboards as a motivational gamification mechanism for more engagement and participation that can result in higher learning outcomes. Using a student sample, results show that using gamification within a virtual lab environment results in higher student performance; specifically, it helps them complete more-complex tasks and increases their self-efficacy. Findings show promising evidence that gamification in virtual lab learning environments positively influences learning. Read more...
Published: AIS Transactions on Human-Computer Interaction
University of Montana contributor: Assistant Professor of Management Information Systems, Dr. Bryan Hammer
Additional Research and Scholarly Work from the UM College of Business
| • | Published: Journal of Applied Marketing Theory |
| • | University of Montana contributor: Patrick and Judy McDonald Endowed Faculty and Professor of Management Information Systems, Dr. Shawn Clouse, Wilson Logistics Faculty Fellow and Professor of Marketing, Dr. Simona Stan, and Professor of Management, Dr. Nader Shooshtari |
Why do firms heap dividends? New evidence on the key role of firm characteristics
| • | Published: Journal of Corporate Accounting & Finance |
| • | University of Montana contributor: Donald & Carol Jean Byrnes Professor of Finance, Dr. Keith Jakob |
ChatGPT in practice: Increasing event planning efficiency through artificial intelligence
| • | Published: Journal of Hospitality, Leisure, Sport & Tourism Education |
| • | University of Montana contributor: Associate Professor of Management, Dr. Margaret Keiper |
Artificial intelligence in sport management education: Playing the AI game with ChatGPT
| • | Published: Journal of Hospitality, Leisure, Sport & Tourism Education |
| • | University of Montana contributor: Associate Professor of Management, Dr. Margaret Keiper |
Emotional intelligence & ethical decision making in hunting tourism: a virtue based approach
| • | Published: Tourism Recreation Research |
| • | University of Montana contributor: Associate Professor of Management, Dr. Margaret Keiper |
Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty
| • | Published: Journal of Marketing Education |
| • | University of Montana contributor: Associate Professor of Management, Dr. Margaret Keiper |
| • | Published: Information Systems Journal |
| • | University of Montana contributor: Poe Family Distinguished Faculty Fellow and Professor of Management Information Systems, Dr. Clayton Looney |
| • | Published: PLoS ONE |
| • | University of Montana contributor: Regents Professor of Marketing and Poe Family Distinguished Faculty Fellow, Dr. Jakki Mohr, and Poe Family Distinguished Faculty Fellow and Associate Professor in Management, Dr. Theresa Floyd |
The reference dependence roots of inaction inertia: A query theory account
| • | Published: PLoS ONE |
| • | University of Montana contributor: PathLabs Faculty Fellow and Assistant Professor of Marketing, Dr. Emily Plant |
Recruitment of International Students at U.S. Colleges and Universities in Transition
| • | Published: Journal of International Business Disciplines |
| • | University of Montana contributor: Professor of Management, Dr. Nader Shooshtari |
Revisiting the impact of families on family firm performance
| • | Published: European Management Review |
| • | University of Montana contributor: Poe Family Distinguished Faculty Fellow and Professor of Management, Dr. Klaus Uhlenbruck |