Personal Summary

Justin Angle is Professor of Marketing and the Poe Family Distinguished Faculty Fellow. He earned his Ph.D. and MBA from the Michael G. Foster School of Business at the University of Washington.  He did his undergraduate studies at The Wharton School at the University of Pennsylvania. Justin's academic research focuses on how people express their identities through their consumption behaviors. Justin's research has recently been published in Journal of Marketing, Journal of Consumer Research and Journal of Consumer Psychology. His work has been covered by media outlets such as Sports Illustrated, ESPN, The Washington Post, Harvard Business Review, NPR, and The Wall Street Journal.  Justin is also creator and host of the College of Business podcast and Montana Public Radio program, A New Angle. In 2021 he released Fireline, a 6-part podcast about what wildfire means for the West, our planet and our way of life. In 2023, he co-authored the book This is Wildfire: How to Protect Your Home, Your Community, and Yourself in the Age of Heat with Nick Mott.

Prior to his doctoral studies, Justin worked as a bond trader with a specialty in hedging interest rate risk for mortgage banks. After leaving the trading floor, he worked as a collegiate rowing coach at both the University of Pennsylvania and Yale University.

When not teaching, doing research, or chasing his two daughters around, Justin is a competitive endurance athlete and product tester for Patagonia.

Learn more about Justin in this interview for UM's Confluence Podcast:

Courses Taught

BGEN 105s - Introduction to Busines dba The Business Safari

BMGT 604 - Competitive Strategy

MBA 694 - Brand Strategy

Research Interests

Branding, identity, stereotypes and implicit bias, unconscious cognition

Selected Publications

Pogacar, Ruth, Justin Angle, Tina Lowrey, L.J. Shrum and Frank Kardes (2021) “Is Nestle a Lady? The Feminine Brand Name Advantage, “Journal of Marketing, 1-17.

Angle, Justin W., Sokiente Dagogo-Jack, Mark R. Forehand and Andrew Perkins (2017), “Activating Stereotypes With Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.

Angle, Justin W. and Mark R. Forehand (2016), "It's Not Us, It's You: How Threatening Self-Brand Association Leads to Brand Pursuit," International Journal of Research in Marketing, 33 (1), page 183-197.

Cunha, Marcus, Mark R. Forehand and Justin W. Angle (2015), “Riding Coattails: How Co-branding Helps Versus Hurts Less-known Brands," Journal of Consumer Research, 41 (February), page 1284-97.

Publications

Pogacar, Ruth, Justin Angle, Tina Lowrey, L.J. Shrum and Frank Kardes (2021) “Is Nestle a Lady? The Feminine Brand Name Advantage, “Journal of Marketing, 1-17.

Rinfret, Sara and Justin Angle (2020), "Experiential Learning Revisited: Lessons from a Student-led Public Opinion Polling Class," PS: Political Science and Politics, July, 542-546.

Lubeck, Alice, Alex Metcalf, Justin Angle, Laurie Yung and Crystal Beckwith (2019) “Collective Factors Drive Individual Invasive Species Control Behaviors: Evidence From Private Lands in Montana, USA,” Ecology & Society, 24(2): 32.

Metcalf, Alex, Justin Angle, Conor Phelan, B. Allyson Muth and James Finley (2019), “More ‘Bank’ for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency,” Social Marketing Quarterly, 25 (1), 26-39.

Jorgenson, Jake, Norma Nickerson, Douglas Dahlenberg, Justin W. Angle, Elizabeth Metcalf and Wayne Freimund (2018), “Measuring Visitor Experiences: Creating and Testing the Tourism Autobiographical Memory Scale,” Journal of Travel Research, 58 (4), 566-578.

Angle, Justin W., Sokiente Dagogo-Jack, Mark R. Forehand and Andrew Perkins (2017), “Activating Stereotypes With Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.

Angle, Justin W. and Mark R. Forehand (2016), "It's Not Us, It's You: How Threatening Self-Brand Association Leads to Brand Pursuit," International Journal of Research in Marketing, 33 (1), page 183-197.

Cunha, Marcus, Mark R. Forehand and Justin W. Angle (2015), “Riding Coattails: How Co-branding Helps Versus Hurts Less-known Brands," Journal of Consumer Research, 41 (February), page 1284-97.

Austin, C. Graham and Justin W. Angle (2014), “50 Shades of Grey: Ancenstral Consumption and Conceptual Compromise”, in NA –     Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research.