Marley Miller stands for a portrait on the stage built in Washington - Grizzly Stadium on the University of Montana campus for the summer concert series.

Entertainment, Events and Sports Management

Career Tracks

  • Develop the skills to represent, manage, and book top talent in entertainment, from athletes to musicians, navigating contracts, negotiations, and career strategy. 

    • Career Outcomes: Talent Manager, Talent Reviewer, Performance Manager, Career Pathway Tools Developer, Talent Development Specialist 

  • Prepare to manage sports teams, organizations, and events — operations, marketing, and business aspects of athletics. 

    • Career Outcomes: Athletic Director, General Manager, Media Relations Director, Advertising and Marketing Director, Equipment Manager 

  • Master planning, coordinating, and executing live events — concerts to festivals — including budgets, logistics, and client relations. 

    • Career Outcomes: Event Coordinator/Planner, Event Manager, Wedding Planner, Venue Manager, Event Marketing Specialist 

  • Build and sustain relationships, drive revenue, and create strategies to promote entertainment properties and products. 

    • Career Outcomes: Sales Representative/Account Executive, Business/Sales Development Representative, Account Manager, Sales Analyst/Sales Operations Specialist, Customer Success Manager 

  • Oversee operations, maintenance, and business functions of entertainment venues. 

    • Career Outcomes: Venue/Facility Manager, Event Coordinator/Manager, Booking Manager/Scheduler, Operations Manager, Guest Services Manager 
Montana Grizzlies Football Game

Career Outcomes

Employers/Job market: BLS projects 8% growth (2024–2034) for entertainment and recreation managers; median annual wage $77,180 (May 2024). Named job titles cited by the department span Executive Producer, Talent Agent, Sports Agent, Athletic Director, Esports Manager, Venue Manager, Festival Director, and more (full list on the program page). 
 

Testimonials 

“The EESM program has been one of the most impactful parts of my college experience… I’ve worked behind the scenes at the Adams Center, and I currently serve as the Staffing Director for the Zootown Festival.” — Marley Miller, Fall 2025 graduate, also founder of StarSync Studio 

“Through the EESM program, I’ve gained valuable hands-on experience and have been presented with many networking opportunities… That trip [to Nashville for IEBA] solidified my passion for the entertainment world.” — Skye Moore, Spring 2026 graduate, now Marketing Assistant at Logjam Presents 

“The close-knit nature of the EESM program has helped me to build lifelong friendships and a powerful network of entertainment business professionals… unmatched by entertainment programs at larger universities.” — Elias Snyders, Spring 2019 graduate 

“Being fully committed to my studies in the EESM program served as a compelling differentiator in a tough job market… a certificate in Event Management from EESM is the most practical business education possible in a college setting.” — Laura Gabriel-Enriquez, 2012 graduate

Career Development Opportunities 

  • Students produce real live events annually, including the Spring Thaw Festival, plus festival/tour support work (e.g., over 50 EESM students staffed the Sturgis Motorcycle Rally main stage) 
  • Direct mentoring and networking with guest instructors and program “founders” — entertainment executives with ties to WME | IMG, TBN Entertainment, Paramount Pictures, and more 
  • More than $600,000 in College of Business scholarships awarded last year, including EESM-specific funds (Scott Douglas Entertainment Management Opportunity Fund, Ron Baird Education Fund)